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Learn
the all you can about SPR®
Surface Restoration develop your sales dialogue so you can teach others. Present it to every prospect and
help them make the decision that will guarantee a stain free roof for it's
useful life, and save them thousands of dollars. Each
sales rep. should get face to face with at least three prospect every
day. That is 15 to 18 presentations each week.
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Use
our video and audio library regularly. Make it part of your business by
learning what to say and do. See (SPR
video & audio library) Please
see library on dealers page
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Dress
like a profess service company representative. Always wear clean well
arranged ARB apparel with our logo on shirts and hats etc. See
(Professional Appearance)
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Present
our full color literature to every prospect. See
Brochures NO SPRAY,
Brochures
CONVENTIONAL
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Always
ask questions requiring an explanation such as "Which is
better for you the beginning or end of week? Do not ask yes
or no questions!
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Use
power statements like. "Can you think of any reason why we
shouldn't schedule this today?", Is there any reason you would not want
a beautiful bathroom with easy to clean bathtub and tile", Is there any reason why we can't do the work next week"
Is there any reason you wouldn't do business with my company",
etc.
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Run
current newspaper ads in the correct section of the most prominent newspaper
in your area. See Ads
Tub
Tile
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Place
the correct ads under the correct yellow page headings.
See
Ads
Tub Ad
Tile Ads
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Show
off your services at home and trade shows at every opportunity.
See
(Trade shows)
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Mall Kiosk See
Kiosk
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Tabletop Displays See
Tabletops
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Join
networking groups. See (Networking)
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Each
sales rep. should make a presentation to the neighbors of his customers
during the time when their job is being done. Learn
all you can about SPR®
Surface Restoration develop your sales dialogue so you can teach others. Present it to every prospect and
help them make the decision that will guarantee a stain free roof for it's
useful life, and save them thousands of dollars. Each
sales rep. should get face to face with at least three prospect every
day. That is 15 to 18 presentations each week.
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Ask
for help! Each sales rep. should go back and visit his customers asking them
for individuals they know who have stained roofs. Get their information then
call and offer a free inspection, make appointments with them then make a
presentation. Hand them a brochure then make a statement like "
You certainly have a beautiful well maintained home Mr. and Mrs. ????. could
I ask you "Is having a beautiful stain free tub and tile in your home
important to you? If I could show you a way your ugly tub and tile
can look like new again safely without replacing them and keep them looking
great for the life of your home and at
the same time save you thousands of dollars, can you think of any reason why
we couldn't go ahead and schedule the work?
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Each
sales rep. should make a minimum of one presentation at a real estate sales
meeting each week. See (Real estate sales presentation)
(Weekly
sales activity report)
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Each
sales rep. should make a minimum of one presentation at a condo or home
owner association meeting each week. See (Condo & home owner associations)
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Each
sales rep. should make a minimum of 19 sales presentation to commercial
customers each week in addition to 1 real estate sales meeting and
homeowners who call in. See (Commercial accounts)
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Make
25 mail outs each week to key people in your community.
See
(Direct mail SDE)
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Blanket
your most promising neighborhoods with direct mail Val-Pak, Money Mailer
etc. See (Direct mail by a third party )
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Join
the BBB not for yourself but for the sake of your prospective customers.
See (BBB)
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Join
the Chamber of Commerce in your area. See
Locate a Chamber
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Make
your story known to all newspapers, TV and radio stations asking for
write-ups and appearances on local talk shows. See
(Public relations)
SCHEDULE