WHO REALLY IS YOUR CUSTOMER?   

women Are!

what About men?

The  Women is proud of her home and VERY conscious of how others see it and her.  She wants it just so, so.

He lives there too and might get it done if he has to, either at the urging of his wife or when the real estate sales person insist on it when the home is being sold.

 The woman is generally the one who shows interest first!

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