ADVERTISTING TIPS:
Image is everything, and high quality sales and marketing tools
can help you get your message across to your potential
customers. Be sure that your marketing materials are
professionally designed by a qualified marketing design company
Spend your time improving your business and your skills, and
leave the graphic design and marketing to qualified
professionals. Professionally designed marketing materials will
be much more successful than something you design yourself. SPR
Product Sales also has marketing materials available for
purchase.
These are
some examples of sales tools that we can supply you with or you
can contact any marketing firm in your area for support.
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Professionally Designed
Website
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Professionally Designed
Brochures & Catalogs .
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Professionally Designed
Flyers, Hand-outs, & Business Cards
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Professional Photos of Past
Jobs
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Warranty Forms
Additional
Tips For Marketing Your Business:
Telephone Books : Advertise no less than a 1/2
page in full color. Advertise in every major phone book to get
the word out. Remember, when your customer is looking to replace
his roof and looks in the Yellow pages he will see your ad and
want to learn how he can have those ugly stains removed. Outlining your ad-copy with a dotted line border like this
------------- will help attract customers to your ad.
Web
Sites or Web Showroom: Do not under estimate the
growing strength of the internet for your local advertising.
Potential buyers are interested in who is out there and can view
your site virtually any time during the day or night…..even when
your business is closed. Your web site can become your Showroom.
(Ask about our free internet consultation.
Actual
Showroom: A showroom will instantly promote
confidence in your potential customers. If you are able to have
a showroom this can be a great source of revenue. Displaying
your services and even some of your additional services such as
shower doors and other items will help increase sales. Having a
showroom can be done almost anywhere. Converting one side of
your garage and having 1 or 2 evenings per week to let potential
customer come over to view your services and display’s is a very
inexpensive way to sell your services. Another great way to
display your refinishing work is to ask an existing retail
company if you could display in their showroom. They would have
the benefit of selling your potential customers fixtures and
other item as well as possibly marking up your services as they
sell your work.
In-Home Sales Calls
: Never under estimate the strength of a personal sales call.
When a potential customer invites you into their home—you are
half way to a sale. Potential Customers really appreciate the
personalized attention of a salesman coming to their home and
looking over the situation. This time gives you the ability to
explain your products, the benefit of your system vs. others and
to arrange and schedule the job. Don’t forget to take letter
testimonials from past jobs, catalogs, sample colors and samples
so that your customer gets a full understanding of your products
and services. This of course is a great time to sell any of your
additional services.
Trade
Shows : Trade and
Home Show displays and advertising are great sales tools. You
will be surprised when you do your first show how many people
really do not know about bathtub and tile refinishing services.
Potential customers who go to trade shows are anxious to find
companies who offer refinishing services and other restoration
products for bathrooms and kitchens. There will be some
competition at the trade shows such as the tub liner companies.
These services are easy to sell against and more often than not,
bring you customers. During these shows you should display
bathtub and tile refinishing, wall tile refinishing, counter top
and floor tile texture finishes and other items that bring
interest to your display. Make sure that you have flyers,
discounts, and testimonial at each show.
Newspaper Advertising
: You should develop ads that are catchy and get right to
the point. Remember that nobody likes an ugly bathtub! Some may
feel that small local newspapers tend to work the best and are
least expensive and can get you the same results as large
newspapers. However we feel that the larger newspapers will run
specials that are less expensive and you can take advantage of
these special rates if you know about them. A small ad run daily
in the A section of the larger newspaper will qualify for
a frequency discount and may very well cost less than the
smaller newspapers. Frequency is the secret to being effective,
the more the ad runs the more people see it. Advertise,
advertise, advertise but be sure you get what you pay for. .
Upscale Magazines :
Your local high-end magazine can work very well for the up-scale
customers who spend money. These magazines usually run monthly
or quarterly to doctors offices, architects, law offices,
general contractors, wholesalers, builders and high-end
residential neighborhoods.
5. GOOD
TELEPHONE SALES & SCHEDULING
