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Newspaper Advertising ZONES Zones what are they? In Less Populated Areas When you are the exclusive dealer for an entire area advertise in the "A" section of the largest and smaller newspapers in your area. This type of run this is called a full run in a specific section of the newspaper. When you are the exclusive dealer for an entire area such as Albany Georgia including the surrounding counties with a total population of 275,000 people advertise in the "A" section of the largest and smaller newspapers in your area. This type of run this is called a full run in a specific section of the paper that goes to all of the surrounding areas. In large metropolitan areas a dealers territory is defined by COUNTY or CITY boundaries. A dealer in an exclusive territory will advertise by ZONES to reach customers within his territory. Why advertise where you don't go? Larger areas have wide area coverage they also provide a newspaper section known as a zone insert. Each metropolitan area is divided into several zones. Each zone insertion has news and events specific to that zone. When you are a dealer in a large metropolitan area you will share the same newspaper by advertising in the zones which are in your particular assigned territory. Since you are reaching customers in specific areas you pay only for your zone not some one else's. You can advertise ONLY in your assigned territory. Your ads are run daily or each time your specific zone or zone insertion are available. Your prospects will see your ads daily, weekly, monthly and year after year you become a familiar face to them. Example: A four inch ad (2 inches tall and 2 columns wide) run in the "A" section (full run) in the Washington Post would cost $1,200 per insertion or every time it runs. A zone section of the Washington Post may cost as little a $100 per insertion. Since you only advertise in your zone or zones advertising becomes affordable for a small company. |