• Don’t Ever Exaggerate, Lie or promise more than you can deliver

• Deliver more than you promise every time

• Make it impossible for them not to trust you

• Be a company they can count on every time not some time

• Provide something your customer really needed or wanted or feel that they need or want

• The benefits derived from your service is really what they want

• The more benefits they get from your service, the more valuable your service is

3. Maintain A Professional Appearance

• The appearance of your vehicles and all of your representatives speaks volumes in favor of your success

• Visualization is everything

• A Clean Neat uniform on every individual who representing your company is essential

• Clean neat professional service vehicles tell the public you are a professional

• Professional live telephone receptionist

• Professional approved advertisements

• Well prepared sakes presentations

• Never ever assume you know why your customer is interested in or is considering buying your service

• Never assume your customers buying motives

• They buy for their motives not yours

• Find out how your service will benefit each customer individually by asking questions

• Emphasize the benefits that is of interest to that individual

• Each individual has his own agenda, find out what it is

• Cater to each individuals agenda

• You must treat each customer like they are royalty

• You must serve them to the point they feel special

• You must serve them like the competition won’t

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