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Knowing all about your products or services is not all there is to it! Knowing why your service runs circles around the competition and why your service is so affordable compare to any other solution out there is not all there is to it! MARKETING is just like fishing. Beginners may want to catch fish so they head to the local sporting goods store. They purchase a rod and reel a tackle box and every fancy lure they cram in it. Then they head for the ocean, lake, river or stream to catch fish. Most have premature hopes and visions of catching the big one and lots of them.
However upon arriving, they watch in amazement as the real fishermen pull them in one after another. What makes this situation so frustrating to the novice fisherman is that he just can figure out why he isn't catching any thing. From his viewpoint he is doing the same things the pros are. HE HAS DRAWN THE WRONG CONCLUSION! The real fisherman the one who goes fishing enough to get consistent results and has success because he has either learned from professionals (ones who get results consistently) or he has stuck with it over a long period of time and has learned for himself what the fish want and how to bait the hook in addition he knows where the fish can be found if marketing does not bring them to his front door. Success in business is the same. In order for you to be successful in this business you must adhere to the proven marketing plan which will provide you with a continual and steady flow of prospects. WHAT MARKETING DOES: IT MOVES PEOPLE TO CALL YOU, WHAT MARKETING DOES NOT DO: IT DOES NOT MAKE SALES FOR YOU With enough calls then and only then will you have sufficient opportunity to present your sales presentation enough times to really get consistent results! Practice, Practice, Practice, your sales presentation and never give up! ANYTHING LESS WILL GUARANTEE YOUR FAILURE AND SPELL DISASTER! Please follow our guidelines carefully in developing our proven marketing plan for your area. Success is not eminent just because you have a business. Each sales person must make at least 10 -12 face to face full sales presentations each week for success. Anything less is just wishful thinking. If you are doing less you are just spinning your wheels and wasting your time and effort while waiting to fail! Meet each prospect face to face and sell value not price. At first your success may be limited because you have not gained the experience necessary to close the majority of your calls. Build value into your sales presentation. Do not lower your prices unreasonably to get sales, remember your customer will pay no more than what you have made your service worth to him.
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