NEWSPAPER ADVERTISING FREQUENCY DISCOUNTS

WITH NO FREQUENCY DISCOUNT

 

Example: A  4" ad (2 columns X 2 inches) run one day at a  rate of  $100 per inch would cost $400 per day.

 

WITH FREQUENCY DISCOUNTS

 

Example: The same 4" ad run 365 days cost just $200 per day.

 

 

 

WITH NO FREQUENCY DISCOUNT

 The same 4 inch ad above run 365 days without a contract will cost $146,000 per year

WITH FREQUENCY DISCOUNT

 The same 4 inch ad run daily with a full one year contract will cost just $73,000

 The return of 85% on the advertising dollar this could result in a gross income of around $700,000 if you can sell the jobs and perform the work!

 

 

Why would it cost less ?  Newspapers give discounts for ads when the same ad runs within the same seven day period. Running your ad 365 days each year will give you the absolute best price you can possible get, unless your newspaper participated in the TOMA program which gives you even better discounts for running your ads. You can save thousands of dollars by advertising 365 days yearly.

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